"An artist cannot fail; it is a success to be one."

Charles Cooley


Whether you have traveled through Mexico on many occasions, or are here for the first time, we recommend taking a guided tour at some point.  Our professional team of guides are passionate about sharing their knowledge with guests, which can include, but is not limited to, introducing you to local haunts, favourite restaurants, award winning artists, and special events, as well as imparting a diverse range of information about the local history, architecture, archaeology, indigenous territories, and more.  We work with research scientist Dr. Pablo Jarmillo, who can lead you on select fascinating tours to the Monarch Reserves, offering a wealth of education related to the phenomenal migration of butterflies, as well as solutions for how you can assist their habitats, both here in Mexico, and at home.  If you're an avid bird watcher, or you love geology, you may choose to hire PDH Candidate Adrian Ceja Madrigal for bird watching, or to offer insight into the local flora and fauna on your expedition to Paricutin Volcano.  Coming for Muertos?  Galy Guitierrez has a degree in Art & Culture management, and a deep knowledge of local traditions - so she will be your guide during this celebrated and auspicious observation.  If you are an art collector, or you would like to visit the many incredible villages of the P'urepecha Plateau, Licensed National Guide, Gerardo Chavez will be pleased to introduce you to the very best our region has on offer.

We organize day trips in the Lake Patzcuaro area, and design customized tours for visitors traveling between different locations.  We can customize tours that start in Zihuatanejo, ending in Mexico City - or from San Miguel de Allende to Guadalajara.  Just send us your region of interest, and we can work with you to design a special experience here.  Alternately, you can check out our tours for ideas.  All of our tours can be customized for your group and dates, depending on guide availability.


There are a lot of things you can learn in books, and a plethora of places you can reach by bus - but if you are seeking insider knowledge and an experience to write home about, we invite you to join us for one of many experiences in a part of Mexico few foreigners visit. 

Jennifer Bjarnason


Born on the west coast of Canada, Jennifer's background in art began as head-duster at her Amma & Afi's home, when she was 6.  Jennifer opened Copper Moon Gallery in 2004, which she continues to operate online.  With formal training in Classical Music & continued post-secondary courses in Music, Anthropology and First Nations Studies, Jennifer's life passions have influenced her approach to travel planning.

Gerardo Chavez


Located in Morelia, Michoacan, Gerardo Chavez of Imagine Arts has been guiding tours as a National Guide for over 9 years.  He works predominantly in the Lake Patzcuaro and Butterfly reserves, but also guides groups to Puebla, Mexico City, Zacatecas, Guanajuato and Queretaro.  Gerardo is a free-lance guide who works for tourism agencies, Casona Rosa B&B and Soul of Mexico Tours.  Jennifer met Gerardo in 2016 through her work at Casona Rosa B&B.

Galy Guitierrez


Galy studied Culture and Arts Management at the Universidad de Guanajuato. in 2015 she embarked on a student exchange in Paris and now lives in Morelia. She currently works on independent photo, video and animation projects. She's passionate about traveling, music, languages and crafts.  Galy and Jennifer met through mutual friend & Uruapan installation artist, Jesus Alexandre.

Dr. Pablo Jaramillo


Dr. Pablo Jaramillo Lopez is originally from Ecuador, completed his PHD in Canada, and now resides in Morelia, Michoacan as a soil scientist and researcher.  Soul of Mexico Tours is honoured to be collaborating with Dr. Pablo Jaramillo Lopez on select eco-science tours to the Monarch Colony of Sierra Chincua.  This is a rare opportunity to learn first hand from a research scientist, about this phenomenal migration.

Jose Luis


Jose Luis of Zihuatanejo has been a licensed professional guide since 1998.  Jose has led ample tours within Guerrero and Michoacan, and to Chiapas, Puebla, Oaxaca and El Bajio region.  Jennifer and Jose met in Zihuatanejo and immediately began planning a tour for Mexico's Silver Road.  We look forward to sharing this region with guests again in March 2020!  Meanwhile, if you are in Zihuatanejo, check out his kayaking, bird watching and nature tours.

Adrian Ceja Madrigal

Adrian Ceja Madrigal of Morelia is currently working on his PHD in Biology at the University of Morelia.  Adrian has worked for many years, monitoring bird populations in the states of Guerrero, Michoacan, and more recently down in Chiapas.   Adrian also accompanies guests to Natural World Wonder Paricutin Volcano, to share his expertise on the surrounding flora, fauna and of course, the history of Paricutin's eruption.

Oct. 24 - Nov. 4, 2020

Celebrate Dia de Muertos

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